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TOPIC: Billboard that corrects the body position

Billboard that corrects the body position 05 Jun 2016 21:26 #10052

  • Pavlin.P
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As a part of new laptop/tablet advertisement, Microsoft has created a billboard that shows to people how they need to correct their body position in real life time. When people stand in front of it, they are approached by specialist that helps them “read” the message the billboard is sending. According to the advertisement people carry a lot of weights, but due to the fact that they do not carry them correctly, they get body deformations. The purpose of the add, is to offer the people to purchase Microsoft’s new tablet (which weights only 766g) that will reduce the amount of weight they carry every day.
I found the idea to put the real-time scanner vivid, as all of us indeed carry many things and forget to protect the body from the heaviness. I have to admit that I rarely pay attention to the ways I carry backpacks or other heavy objects, but instead I just grab them without considering the position of my body.
It looks to me that this is very strong marketing tool, as people tend to pay attention to things that supposedly can improve their well-being. I would definitely stop by to hear what the specialists have to say about what improvements can I make in my body position, in order for me to avoid pain.

You can see the add below:
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Billboard that corrects the body position 08 Sep 2016 18:00 #10091

  • cierra.m
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I like that you brought this up! Normally we just chuck everything on and head out the door. Even complaining or thinking within our heads that something is super heavy to us but we just deal with it. As to, if our bodies are "lopsided" due to us carrying these heavy items or having them on our backs or shoulders. Like you mentioned your backpack without it even crossing your mind. But for me, it could be my everyday handbag thats overweight, or especially when I have class with all my textbooks and school supplies in this already-heavy handbag. It's a very smart, but clever idea that Microsoft came out with this laptop, and made it out that we clearly need to watch our bodies proportions and postures and watch what weight we carry.
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