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TOPIC: Sexual Burgers?

Sexual Burgers? 18 Sep 2016 22:05 #10267

  • madelyn.v
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Have you ever wondered why The Carl’s Jr. always uses models as there advertising strategies? Since I can remember Carl’s Jr. Burgers has always used models to give their burgers attraction. The models in this ads are seen as sexual objects, and a female myself feel concerned. Their lasts television ad for their three-way bacon burger uses three models wearing white bikinis and acting sexually towards the burgers.

At the end of the commercial on of the models say; “what! It’s a three-way bacon burger”. But, before saying those word they have already insinuated another thing. In my opinion the only buyers from there burgers are those attracted to women.
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Sexual Burgers? 24 Sep 2016 12:37 #10310

  • jiayue.s
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Hi Madelyn, can you provide a link of the commercial so I can watch? The objectification of women in commercial and other media is so common that they are often depicted to be slutty and accessory to men. It is very difficult to draw a line between using sexual appeal and real objectification and this has always been the argument put forward by the companies. It also prompts us to think, what if the women are changed into muscular men? would it also be prejudicial?
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Sexual Burgers? 25 Sep 2016 01:48 #10320

  • Ethan.O
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Jiayue, here is the commercial in question:
And you also make a good point, is Carl's using these women as sex objects or as an 'accessory' to these burgers, and by extension the men buying these burgers. I suppose the problem starts with Carl's marketing strategy, they know that the primary consumers of their food are men. What do men like? Well in order to reach the largest percentage of men in America, they focus on the straight men, by far the largest grouping of men there are. I do find it interesting that almost all of the Carl's models are white, but that is a different posting. Anyways, MOST straight men like 'sexy' women, so Carl's puts 'sexy' women into their ads in order to appeal to their largest consumer base. By appealing to the largest common denominator they are trying to reach the largest audience possible, yet I find it odd that they do no marketing towards women.
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Sexual Burgers? 27 Sep 2016 14:06 #10369

  • cierra.m
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Hello!

I can relate to what you are saying about these Carl's Jr. Burger commericals. They indeed since I could remember always use models. With this vibe, most people will probably pay majority of their attention on the models rather than the fast-food burger but still go and purchase the burger itself. I haven't seen this commerical yet, but with their being three models, eating their burgers in a sexual way like you mentioned, then making that comment abou it being a "THREE-WAY burger" something else might come into your mind in a more sexual sense than to the actual "three-way bacon burger".

This can come across discusting to some women, as in woman-to-woman due to them sexualizing females and then making comments in that sense. But let's be honest, sex sells.
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