This week, Kylie Jenner of the Kardashian clan launched her new website (bear with me). What's smart from a business end but obnoxious to whatever fans she has in the public is that she is charging $2.99 per month for a subscription to her website which supposedly includes exclusive content and interviews. While I'm sure many will go ahead and pay out of despair for more information on Kylie Jenner, from a public standpoint, I can't comprehend why anyone would be willing to pay a fee for access to her website (even if it is small) when today's society has so many social media platforms that provide information on celebrities. She stars in a reality show that has been on for 10 seasons, presumably hour-long episodes, which provides Kylie and her family with "entertainment" credit, advertisement for their other businesses in fashion and modeling, and lots of money. But if a show like this is never going to provide an audience with "juicy" information that the stars won't want on display, why does an audience expect to find it in a self-launched website?
For those who desire beauty and fashion tips, do Youtube tutorials, Instagram pictures, or any other free resource not suffice? Considering how many businesses are losing money and basically dying out because of how much the internet has to offer, it seems like a strange sacrifice for what people ARE willing to pay for. Paper magazines like Allure, Vogue/Teen Vogue, Cosmopolitan, and Seventeen used to be some of the most popular resources for fashion and makeup, and now take hits to their business due to what's available on the internet for free. Yet, people are willing to pay as much as they would for a paper magazine (which is usually available at some place or another for free online) for access to something that may be equal if not less than what else the internet has to offer? And if people aren't interested in the departments of beauty and fashion but solely in the gossip of the Kardashians, wouldn't it be more interesting from a source with "dirt" considering this a scandalous family that's reveals secrets either by accident or far after the fact? I look forward to finding out if America (the rest of the world) is either lacking intelligence when it comes to resources for information or simply obsessed with this generation's socialites.
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