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TOPIC: Snapchat grows, Facebook slows

Snapchat grows, Facebook slows 28 Feb 2016 15:54 #8951

  • clarice.l
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Facebook was the darling of all social media applications. However, the challenge for social video dominance is growing and Snapchat is set to take over. As an avid user of Snapchat, the on-the-go nature of this application and the ability to pry into the private lives of others intrigues me. I am certainly jumping on the Snapchat bandwagon trend. I have noticed myself phasing out the use of Facebook and instead, frequenting Snapchat. This is particularly obvious in my weekend in Las Vegas. I was Snapchatting my food and activity adventures instead of choosing carefully curated videos and pictures to post on Instagram or Facebook. Snapchat gave my followers authentic and spontaneous reactions from me.

Snapchat started of as a popular sexting application where users could send naked pictures of themselves. After a set amount of time (1 to 10 seconds), Snapchat claims that these “private” snaps will be deleted from all servers. While it’s beginnings seem shady and unsuitable for minors, Snapchat evolved and developed the concept of stories where followers can view daily snaps in chronological order, with each snap being available for only 24 hours. This compelled users to keep snapping and bring their followers through their day. Snapchat also includes the unique features of a popular social media application and that is, private snaps, private messaging, filters and geo-tag.

Studying abroad and leaving all my hometown friends and family behind gives me more incentive to post on Snapchat. Many of them have requested for me to snap even the most mundane things like what I’m having for lunch or my surroundings while I walk. They are interested in getting updates of my life via Snapchat and I enjoy this kind of connection and interaction. Snapchat is now my new favorite social media application! Goodbye Facebook! :silly:
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Snapchat grows, Facebook slows 26 Mar 2016 23:54 #9299

  • Aram.A
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Your post definitely romanticized my relationship with Facebook. Having just recently abandoned all of my ties towards social media I miss most my connection to an audience behind Snapchat. Yes, the precious beginnings that were Facebook have really driven this push towards social media development and aspired many young entrepreneurs to develop the next best thing they all seem to be overpowered by the next best. I personally enjoyed using my Snapchat for the exact reasons of spontaneity offered within my posts. I did not care for any curation or integration with proper content because Snapchat provided for a window into my life as it happened. We are in agreement within the shadiness of its roots, although, it is a rumor. I don't think marketing had been geared towards that frontier but Snapchat definitely did have a controversial beginning. Quite frankly, I don't know if there will be an end for said beginning. It is however, the ever-growing development of Snapchat that is of most interest. If you would like discuss what I am referring to, please check out my last post on Snapchat's recent acquisition of Bitstrips.
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Snapchat grows, Facebook slows 27 Mar 2016 22:00 #9332

  • Sarah.H
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I can totally relate to this. Before moving to the States, which was almost 3 years ago, Facebook was the hit application that everyone used and connected through. Now I no longer have a Facebook account. Snapchat is an application that is just so easy and simple to use, posting all those silly pictures of what you're having for lunch like you said is what makes family and friends feel like they are literally always up to date to our daily lives. Unlike Facebook, people would just post major pictures and mostly by the end of your day when you're free. I believe, Facebook lost a lot of people not only because of Snapchat but all the other applications that came along throughout the years. On the other hand, more people are joining Snapchat because they keep updating it with all the different funny, entertaining "stickers" that makes it fun and effortless.
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Snapchat grows, Facebook slows 27 Mar 2016 22:53 #9342

  • Steven Z
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These social media platforms have a limited shelf-life. Remember MySpace, anyone? That was my first foray into social media, and it was the center of my online world. It was, well...My space. It certainly was NEVER going anywhere. But for personal reasons I decided to shut down "social media" for a while, and when I got back on...MySpace wasn't a thing anymore! And it used to have 800 million users! Twitter is no longer growing, and Instagram grew up overnight and continued growing after Facebook purchased it. Teens are always the first to christen a platform - just like they did with MySpace, Facebook (remember when it was just for college students), Twitter, Instagram, Vine, and now - SnapChat. Now that major brands are jumping on the SnapChat bandwagon and Stories are happening, more people will jump onboard, and eventually the teens will lose interest and go somewhere else. Social media is fickle. Legacy media is here to stay, although it will move primarily online. I'm not sure Facebook will actually die - it's too ingrained now - but it will lose steam. I'm not sure Snapchat will fare so well since content is not curated and saved. My bet is that Snapchat will peak in 2 years or so and then dwindle away like MySpace.
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Snapchat grows, Facebook slows 27 Mar 2016 23:11 #9349

  • Elinor.S
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First of all I just need to say LOVE the headline you wrote! haha

I also use Snapchat more than Facebook. However, I had no clue about the background of Snapchat and that it was created for sexting.
But I agree with everything you said, I'm an international student and it is more fun and easy to keep the contact through Snapchat. Not only that but Snapchat is kind of like v-logging or do story telling. I think it is so fun that you don't only get to share all your mystory with everyone but you can save it for yourself as well. When I travel abroad I use my Snapchat to capture my days, and then I save the whole story. Which is brilliant and more fun than only taking pictures, since you can mix it with videos, when you later on look back on it!
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Snapchat grows, Facebook slows 29 Mar 2016 14:32 #9357

  • sandra.r
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Hello Clarice, thanks for writing about this topic. It's true though! I do feel like a lot of is are using Snapchat more than Facebook. I do have to agree that I feel as if the older generation is using Facebook more than Snapchat. -- As oppose to the younger generation. I like how you can upload pictures and videos to your Snapchat story. It is also nice that you can view your story and other peoples stories as many times as you would like. My question is..... Do you really think that Snapchat is going to surpass Facebook? Another thing that I like about Snapchat is their advertising. They display their logo on a lot of restaurants, billboards, etc... Their marketing a strategy is very clever.
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