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TOPIC: NFL commercials

NFL commercials 18 Sep 2016 22:34 #10277

  • Ethan.O
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Nearly 10,000 people die per year from drunk driving accidents.(MADD) What does this have to do with the NFL? Well, the biggest advertisers for football games are beer companies. A study by the University of Colorado found out that DUI's increase by nearly 13% on game-day, leading me to wonder why the NFL is promoting alcohol when it is struggling with public criticism for it's handling of many different players off field issues. (Ray Rice, Adrian Peterson, Michael Vick to name a few.) Another interesting thing to note, the NFL has a policy making it 'illegal' for current players to advertise for any alcohol companies. Why would they put this stipulation on their players when they so freely take the alcohol companies money? It just seems hypocritical of the NFL that they don't mind promoting Miller lite, but as soon as a player does it he can be penalized. Recently the NFL as an entity has taken a lot of flak for it's handling of many players issues, such as Luke Petitgout's sex assault case, Greg Hardy's domestic violence case, to Jonathan Dwyer's domestic violence case. It seems that every time an incident occurs the NFL tries to sweep it under the rug as if nothing happened, because admitting something happened might make then look bad, or, maybe more importantly, it might lose them money. If the player in question is high profile, like Ray RIce or Adrian Peterson, then the NFL's handling of the whole issue devolves into keep it under wraps. something has to change within the NFL if they want public perception of the corporate entity to change. Maybe they just don't care. I sincerely hope they are not 'too big to fail.'
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NFL commercials 24 Sep 2016 00:29 #10308

  • carina.h
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I actually didn't know that the players weren't allowed to endorse alcohol. It does sound hypocritical when the NFL is promoting these brands during their games and commercials. I don't see anything wrong with promoting that as long as they are responsible about it but it is understandable why they wouldn't want them to. We can't really blame the NFL for choosing these brands because that's how they make money. They know who their audience are and what appeals to them . They are however able to control what kind of advertisements they help promote. Maybe they should add commercials where they show the consequences of drunk driving and promoting other options like Uber and Lyft. I agree that they also need to handle better players' reputations and legal problems. Even if they lose money and sponsorships, by offering solutions and making the players face the consequences, people would respect the NFL company and see that they take these issues seriously. Many people have not agreed how these issues have been handled and they need to fix that.
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NFL commercials 29 Oct 2016 16:06 #10732

  • juhyunh
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Hi Ethan,
I found your response to be very interesting, as I learned a lot about athlete endorsements that I never have thought about before. One thing for sure, I'm not surprised to hear the statistic that DUI's increase on game day, but I wouldn't have guessed athletes were banned from promoting alcoholic beverages via commercial. However, it seems a bit odd how beer companies such as Miller Lite and Coors Lite air their biggest and most expensive commercials on Super Bowl Sunday which is arguably the biggest night in NFL football. Personally, I don't think simply the phrase "Please drink responsibly" does much to decrease the number of DUI's. Great post!
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