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TOPIC: CoverGirl's New cover girl isn't... a girl?

CoverGirl's New cover girl isn't... a girl? 12 Oct 2016 22:23 #10539

  • erin.o
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I wonder if that subject grabbed your attention...
It's been interesting looking over how people are reacting to James Charles cover shot on the latest CoverGirl issue. The newest spokesmodel of the CoverGirl brand, Charles will be working with Katy Perry as a brand ambassador. Charles has over 430k followers on his instagram, where he primarily shares his beauty guru type videos. Personally, I think that he is extremely talented as a makeup artist. Initially I was a little confused as to why a male was on the cover of CoverGirl magazine, but after looking into it more, I started to understand. It's interesting to me that Charles isn't on the cover of their website, where they sell a large amount of their product. Perhaps this is because they don't actually really market to men, but rather to women. I appreciate that they are breaking the gender barrier by showing that males are more than welcome to purchase and rock their products but I'm always a bit skeptical of these types of ads. Is CoverGirl trying to come across as new, fresh, and appealing to a younger liberal generation in order to market and sell their product? Or are they actually interested in the concept of progressing men in more feminine rolls if they so wish? It will be interesting to see how they offer more opportunity to men in the growing makeup industry in the future.
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CoverGirl's New cover girl isn't... a girl? 14 Oct 2016 14:25 #10547

  • rebecca.w
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I agree with your post. I've also noticed how brands are jumping on whatever social justice movement is trending. I wrote a post regarding the latest ad from H&M that showed women and transwomen challenging gender expectations, but some of them were not feminist and actually damaging. There is one clip of an extremely skinny woman unbuttoning her pants and eating french fries. I also wonder about the exploitation of oppressed/marginalized people to sell products and services. Are brands like Cover Girl co-opting gender expression to sell make-up or are they really supporting the movement that allows men to challenge traditional masculinity? I also love James Charles and have read the comment sections regarding the announcement of his becoming a brand ambassador. For the most part, women are extremely supportive and impressed by his artistic ability and creativity when many of us struggle to draw a straight line with eyeliner. I wish corporations would take more time to invest in the movement and commit to sharing a message instead of appropriating the real struggles of marginalized people.
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CoverGirl's New cover girl isn't... a girl? 14 Oct 2016 16:27 #10549

  • cecilia.s
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Hi i was a bit confused as well, and i'm not sure if CoverGirl is just looking for some profit or new customers or following a "trend", but what i noticed is that what they are doing seems like a nice gesture. If it means that other kinds of people feel more welcome to buy off their cosmetics i'm all for it. I have plenty of male friends who are gay and wear make up. When they shop for cosmetics people look at them with weird looks. I personally do not like when people feel like outsiders and not welcomed. I think this will for sure change Cover girl's brand look, and what they represent, but i think it's all for a good cause. If a man who wears make up sees this ad they will feel normal, because society never accepts different, and being yourself isn't wrong. There are little boys out there who may feel suicidal because society has deemed them not normal. With this ad they wouldn't feel so awful about the things they like to do and it can potentially save lives. I mean i don't see it as weird because way back in the days when make up was first created i believed men would wear as well.
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CoverGirl's New cover girl isn't... a girl? 14 Oct 2016 16:51 #10551

  • katie.lovo
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I was actually pretty happy to see a male on the Cover Girl's new cover. I do also think that this is taking a huge step into breaking the gender barriers, but I also kind of disagree with it as well. I feel like a lot of girls might think that this is already a male dominant society as it is and by bringing guys into what a lot of woman are into, which is make up, it takes away that spotlight from women. If it were the other way around, women would not be the new cover girls on men's shaving cream or men's fashion wear. Society would think that's totally absurd. I am not against guys being the new Cover girls, let alone them wearing make up. I'm just looking at it from a different perspective. Women have never been able to have one thing to themselves without guys being in the picture as well, and maybe a lot of women take their look and make up very seriously and Cover girl commercials and covers actually make a lot of women feel beautiful.
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CoverGirl's New cover girl isn't... a girl? 16 Oct 2016 12:07 #10573

  • michelle.g
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Hey Erin, ya I saw this on social media this week and thought it was really interesting. I think this just shows how our society is slowly changing. Many people don't look at it as being a positive thing, but I think it is something we need to accept. I think it is pretty cool that he is the first male to be on CoverGirl so kudos to him!
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