Resources > Lesson Plans
Need to teach media literacy in your classroom and need some lesson plans to get you started? This is where you can get started with the information you need.
Merchants of Culture CD-ROM by Antonio Lopez
This valuable resource contains dozens of video and print examples of how advertisers market harmful substances such as alcohol
and tobacco to various niche audiences, including Native Americans, Latinos, African Americans, Asians, GLBT and Women. This is an excellent primer for introducing the subject of cultural marketing to high school and middle school students. This is also a great product for health professionals and councilors working in the area of prevention.
