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Asking questions about media is the easiest way to get the answers behind the message. All media messages are placed strategically to reach the audience most likely to be affected by it.

Here are some questions you might ask when trying to discover where a message was placed for your consumption.

Does the message reach me as its target market where it was placed?

What does it say about me that I viewed this message where it was placed?

Does the producer believe I will react to the message because it was placed here?