Merchants of Culture CD-ROM
This valuable resource contains dozens of video and print examples of how advertisers market harmful substances such as alcohol and tobacco to various niche audiences, including Native Americans, Latinos, African Americans, Asians, GLBT and Women. This is an excellent primer for introducing the subject of cultural marketing to high school and middle school students. This is also a great product for health professionals and councilors working in the area of prevention. This CD-ROM contains handouts and suggested classroom use, plus a guided Media Literacy Tutorial. 
Includes Self-Contained Lesson Modules on: 1 - Media and Culture 2 - Media, Fear and Desire 3 - Media and Alcohol 4 - Media and Tobacco 5 - Media and Body Image 6 - Media-Sexuality-Relationships 7 - Media and Violence 8 - Media and Physical Health Additional Product Details The purpose of this CD-ROM is to provide a general introduction to media literacy from a multicultural perspective with an emphasis on promoting healthy choices and prevention strategies. The CD provides step-by-step advertisement deconstructions and has self-contained lessons for the classroom. The CD-ROM includes "General Media Lit Resources" with handouts and resources that can be used as a general media literacy tool kit. Each additional folder contains easy to read lessons and corresponding media files that can be used during lessons (Quicktime movies and JPEG files). This CD-ROM is structured in such a way for you to use the files flexibly on the PC or Mac, so you can insert them into your own PowerPoint or Keynote presentations if you wish. Includes handouts and suggested classroom use.
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