Resources > Lesson Plans > Merchants of Culture
Merchants of Culture CD-ROM
This valuable resource contains dozens of
video and print examples of how advertisers
market harmful substances such as alcohol
and tobacco to various niche audiences,
including Native Americans, Latinos, African
Americans, Asians, GLBT and Women. This
is an excellent primer for introducing the
subject of cultural marketing to high school
and middle school students. This is also a
great product for health professionals and
councilors working in the area of prevention.
This CD-ROM contains handouts and
suggested classroom use, plus a
guided Media Literacy Tutorial.
Includes Self-Contained Lesson Modules on:
1 - Media and Culture
2 - Media, Fear and Desire
3 - Media and Alcohol
4 - Media and Tobacco
5 - Media and Body Image
6 - Media-Sexuality-Relationships
7 - Media and Violence
8 - Media and Physical Health
Additional Product Details
The purpose of this CD-ROM is to provide a general introduction to media literacy from a multicultural perspective with an emphasis on promoting healthy choices and prevention strategies. The CD provides step-by-step advertisement deconstructions and has self-contained lessons for the classroom.
The CD-ROM includes "General Media Lit Resources" with handouts and resources that can be used as a general media literacy tool kit.
Each additional folder contains easy to read lessons and corresponding media files that can be used during lessons (Quicktime movies and JPEG files). This CD-ROM is structured in such a way for you to use the files flexibly on the PC or Mac, so you can insert them into your own PowerPoint or Keynote presentations if you wish.
Includes handouts and suggested classroom use.
View an online Flash demo.
This product is now available to our North American customers.
To order by Check or Money Order, send your order with payment of $189.99 (includes shipping and handling) to:Understand MediaPO Box 34514Los Angeles, CA 90034
