Resources

We have several exclusive original resources available from Understand Media and Carmelina Films. The resources are useful for using in the classroom or at home with people of all ages.


Teaching Media Literacy: Asking Questions DVD

This program explains how to teach media literacy through the application of three basic facts and five key analytical questions that can be applied to any media message. This simple and highly effective approach is reinforced by insights and observations provided by important figures in the media literacy movement, including Elizabeth Thoman, Tessa Jolls, and Jeff Share, of the Center for Media Literacy. Fight passive consumerism and promote critical thinking with Teaching Media Literacy. (31 minutes)

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Understanding Media Literacy DVD

This program explains the basic concepts of media literacy, including five key analytical questions that can be applied to any message, and then presents examples from a variety of media types that appeal specifically to teens. Examples are conveniently divided by type of media, and include specific analytical questions corresponding to each type. This is perfect for in-class viewing and will certainly lead to lively discussions. (33 minutes)

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Spongeheadz U & MEdia Book

Spongeheadz: U & MEdia is the essential parent handbook for 21st century media. It turns your remote control into a teaching tool, offering a topic about each button. Thee Color button discusses the importance of on-screen diversity to our kids. (That's why you'll find drawings by children of every color and nationality inside these pages.)  The Select button is about advertising that targets children. And in a satiric nod to a network that doesn't seem to offer any, the Balance button is about news.

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Teaching Media Literacy: Asking More Questions DVD

This program is a perfect companion piece to 2006's critically acclaimed Teaching Media Literacy: Asking Questions.  It contains previously unseen interviews with important figures in the media literacy movement discussing issues such as consumerism, body image, politics and media, early childhood media education, and more.  Continue to fight passive consumerism and to promote critical thinking with Teaching Media Literacy: Asking More Questions.  Great as a companion piece or on its own. (117 minutes)

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Media Literacy  Activity Cards

Media Literacy Activity Cards from Understand Media allows educators to
teach media literacy to students with easy to follow in-class activities that fit into any curriculum and can be adapted to fit within state learning standards. 

Each card contains a different activity that explains core concepts of critical media analysis. Most activities require very little preparation and materials.


Click here for more information and to purchase these cards.



Podcasting & Blogging Essentials DVD

This program explains the basic concepts of podcasting and blogging, two new technologies that allow people to share their thoughts and ideas over the internet using text, audio, and video. The viewer will learn the basics of each technology in plain English, and with step-by-step instructions for creating his or her own podcast or blog.  No previous knowledge is required, and technical jargon is avoided. Perfect for people of all ages who have ideas to share!

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Merchants of Culture CD-ROM

This valuable resource contains dozens of video and print examples of how advertisers
market harmful substances such as alcohol and tobacco to various niche audiences, including Native Americans, Latinos, African Americans, Asians, GLBT and Women. This is an excellent primer for introducing the subject of cultural marketing to high school and middle school students. This is also a great product for health professionals and councilors working in the area of prevention.

This CDROM contains handouts and suggested classroom use, plus a guided Media Literacy Tutorial.


Click here for more information and to purchase this CD-ROM.


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Understand Media.
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